Executive Development Programme in Customer Journey Analytics: Strategic Planning

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The Executive Development Programme in Customer Journey Analytics: Strategic Planning is a certificate course designed to empower professionals with the skills to optimize customer experiences and drive business growth. In today's customer-centric world, understanding and analyzing the customer journey is crucial for strategic planning and decision-making.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

This programme meets the growing industry demand for experts who can leverage data-driven insights to enhance customer satisfaction and loyalty. By combining theoretical knowledge and practical applications, learners will gain a comprehensive understanding of customer journey analytics and its strategic implications. Throughout the course, participants will develop essential skills in data analysis, customer journey mapping, and strategic planning. They will learn how to use advanced tools and techniques to analyze customer data, identify pain points and opportunities, and create data-driven strategies that improve customer experiences. By completing this programme, learners will be well-equipped to advance their careers in a variety of industries, including marketing, customer service, and e-commerce.

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้€ฑ2-3ๆ™‚้–“

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ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Unit 1: Introduction to Customer Journey Analytics
โ€ข Unit 2: Understanding Customer Experience (CX) and its Importance
โ€ข Unit 3: Data-Driven Decision Making in Customer Journey Analytics
โ€ข Unit 4: Customer Journey Mapping: Techniques and Best Practices
โ€ข Unit 5: Metrics and KPIs for Customer Journey Analysis
โ€ข Unit 6: Customer Segmentation and Persona Development
โ€ข Unit 7: Digital Analytics for Customer Journey Analysis
โ€ข Unit 8: Leveraging AI and Machine Learning in Customer Journey Analytics
โ€ข Unit 9: Building a Customer-Centric Culture: Strategies and Approaches
โ€ข Unit 10: Developing a Customer Journey Analytics Roadmap for Strategic Planning

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ๅ…ฅๅญฆ่ฆไปถ

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  • ใ‚ณใƒผใ‚นๅฎŒไบ†ใธใฎ็Œฎ่บซ

ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใ‚’ไป–ใฎใ‚ณใƒผใ‚นใจๅŒบๅˆฅใ™ใ‚‹ใ‚‚ใฎใฏไฝ•ใงใ™ใ‹๏ผŸ

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็ฟ’ๅพ—ใ™ใ‚‹ใ‚นใ‚ญใƒซ

Strategic Planning Customer Journey Mapping Data Analysis Performance Evaluation

ใ‚ณใƒผใ‚นๆ–™้‡‘

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER JOURNEY ANALYTICS: STRATEGIC PLANNING
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
UK School of Management (UKSM)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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